Author: The Editor

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ICBC Berlin and Barcelona

ICBC Berlin and Barcelona

The International Cannabis Business Conference (ICBC) began in Berlin, and will be there for the third time this year, March 31st to April 2nd. However, the first leg of the ICBC’s European presence in 2019 was Barcelona. In a joint event with Spannabis, Europe’s largest consumer conference the Cornella Auditorum in Barcelona saw more than...

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Where the Cannabis Industry Fails: Community & The Future

Where the Cannabis Industry Fails: Community & The Future

Under Prohibition, branding and formal marketing campaigns do not exist. There was no ‘halo’ effect from publicising a company through its products. This is set to change and the smart new cannabis producers will understand that their image cannot be faked, but must be built on transparency, fairness and the true quality of the product