Under Prohibition, branding and formal marketing campaigns do not exist. There was no ‘halo’ effect from publicising a company through its products. This is set to change and the smart new cannabis producers will understand that their image cannot be faked, but must be built on transparency, fairness and the true quality of the product
Prohibition drives unfair, unhealthy behaviour in the market for cannabis. Disputes are handled outside the rule of law, leading to tens of thousands of violent deaths in impoverished areas of the world where there are few legal alternative income sources
Beyond the impact of individuals, what about the organisational cultures of post-prohibition cannabis companies? Too often, they are hierarchical, male-dominated, brutal places to work. Last Autumn, two friends from Catalonia...
The medical cannabis market in Europe could double in size in 2019. By 2028, the value of this flourishing market is estimated to be worth €123bn. There have been many exciting developments in the last week that lend credence to these projection.