For people not living under a rock, it’s becoming increasingly difficult to ignore the fact that cannabis is being talked about constantly in the news.
This week’s European cannabis news revolves around low cost Latin American producers making inroads to the old continent
Mile High Labs set up in Northern Ireland and other European cannabis updates
German Cultivation licences , Post Brexit optimism and Portuguese Joint Ventures
Germany-based Farmako signed a large deal for cannabis coming from Macedonian grower, NYSK Holdings, via Pharmacan Polska
Weekly round up of professional cannabis covering stories from Malta, Greece, Germany and the UK
Under Prohibition, branding and formal marketing campaigns do not exist. There was no ‘halo’ effect from publicising a company through its products. This is set to change and the smart new cannabis producers will understand that their image cannot be faked, but must be built on transparency, fairness and the true quality of the product