The industry is still in a very nascent form in Poland. The law change happened in 2017 with a brilliant mother of a sick child becoming an expert, and being great on television, going viral. The law change happened as it was literally impossible to not support her!
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Under Prohibition, branding and formal marketing campaigns do not exist. There was no ‘halo’ effect from publicising a company through its products. This is set to change and the smart new cannabis producers will understand that their image cannot be faked, but must be built on transparency, fairness and the true quality of the product
Prohibition drives unfair, unhealthy behaviour in the market for cannabis. Disputes are handled outside the rule of law, leading to tens of thousands of violent deaths in impoverished areas of the world where there are few legal alternative income sources